Open House on 1009 Dolores Way a Short Sale in East Sacramento
On Saturday I did my first open house for Angel Lynn – our charming little short sale listing on 1009 Dolores Way, Sacramento. It was a last minute thing so we didn’t get a chance to promote it properly but it still worked out.
The home’s nice location off J street (by Big Spoon, Bon Lair, shops, restaurants, etc) in the heart of East Sac is awesome for advertising an open house:

It was a nice hot Sacramento day. Summer is here! Putting out those signs you work up a little sweat. (It was pretty sweet to have that Ferrari ride by just as I snapped.)
Nobody came at first so I had a chance to start on taking some good pictures of the house, something I want to do on all our listings.
Then Angel stopped by for a little bit with kids. What a great day to take the convertible BMW out, fits the neighborhood:

She also brought over more flyers. The flyer box keeps getting empty on this listing. It’s a great location! Angel proudly posing in front of her sign:

People did start coming by later for a while and I was there to engage in pleasant conversation. Mostly neighbors though, and maybe one or two lookie loos. But we like lookie loos, they help create an idea of demand and excitement. Do you want to be the only person at an open house?
We discussed some ideas for promoting and improving our open house experience, and also how I can maybe do these on a regular basis. I proposed we get a wireless internet card for my laptop so I can blog from location and stay productive.
There is no reason why I can’t be working on marketing, blogging, and even broadcasting live from a different house every day. We would only be increasing the chances of a potential buyer stumbling in through the (open) door and putting in an offer. It’s a great way to meet neighbors and potential clients.
Maybe we can think of ways to make the open houses fun and exciting. Angel Lynn’s open houses should be the talk of the town!
I plan to sort and upload some nice photos of the house soon, but here is one of the front:






>>I think we can develop quite a following of people who want to see how a real estate business actually runs. What happens behind the scenes. And the stories of the people who make it happen.<<
Could be. I only have a perspective- my own. So, I could be wrong. Overall, there have been some interesting posts here.
Bruce
“achieve our SEO goals”
Which are? Traffic, placements… or conversions?
SEO, itsallgood, letsdoit, YES!; but the metric Angel should be measuring you on is how many clients your activities bring her.
How’s that going? It sounded like you got a client from the doorhanger marketing, right? That’s cool.
It was nice talking to everyone that was on the talkcast today. Like I said if you ever have any questions please feel free to ask.
I missed the Talkshoe.
I thought the video that you and Angel did for youtube was pretty good. In my opinion, that’s the kind of advice people will be seeking out when they come here.
Bruce
Are you single?
Wow. That Ferrari is sweet!